

Striking idea comes
from magical touch
To celebrate 30 years in the advertising business, Whim Ad, a seasoned specialist in retail advertising, commissioned us to create a brand story surrounding transmission.
Gazing at the sky, the Star of Whim, is orchestrating a New Normal Symphony full of bright ideas. “The moon and the melodies” portraits an engaging collaboration. To every client, Whim is the guiding light to 6-star creative solutions.

The word “Whim” is a sophisticated expression about striking idea comes out of the blue!
Transmission, the linkage between concept and final output, aptly credited as a creative subject in this rebranding project.



The much less reliance on “physical contact” in communication uncovers the immobility of conventional media channels. The rebranding is a statement to reaffirm clients that Whim is future-ready.


